Easy Digital Downloads Variable Pricing Switcher

This extension allows customers to easily switch between price options on the checkout screen.

Keeping customers on the checkout screen is a great way to improve conversion rates. When customers get distracted and leave the checkout screen, perhaps to select different product options, they are far more likely to abandon their purchase.

When a product includes multiple purchase options, such as license levels, allowing customers to select the price option they wish to purchase from the checkout screen can help prevent customers from leaving the checkout screen if they change their mind on which option to purchase.

Imagine you sell a product that has three license options:

• Bronze
• Silver
• Gold

If each level is similar, customers may not always be immediately sure which option they wish to purchase. With products that offer multiple license levels, customers often change their mind once they reach the checkout screen and wish to change their selected license. This is where Variable Pricing Switcher is valuable.

For single-product sites, or sites that do not need a shopping cart, this extension provides a “Disable cart on checkout page” option that will remove the shopping cart from the checkout page. This feature can be used in combination with the pricing switcher to simplify the checkout process.

The variable price switcher can be enabled on each product individually.