How to Build Customer Loyalty in WordPress with Gamification
How to Add Gamification for Customer Loyalty in WordPress
Gamification is only one method of creating loyal customers. It’s promoting a symbiotic relationship between your business and those who are interested in buying products. It’s also a proven method to create repeat business from shoppers, which will impact overall success of the business.
Chapter 10: How to retain customers – Best tips to encourage customer loyalty in eCommerce
Nowadays, shoppers are critical thinkers. They buy products because they want to be associated with the morals and values that a company upholds. They want a brand that aligns with their personal beliefs. This is where the practice of corporate social responsibility is a good opportunity to establish a long-term relationship with your customers as 93% of shoppers are more loyal to companies that engage in corporate social responsibility.
Automatic installation is the easiest option as WordPress handles the file transfers
itself and you don’t need to leave your web browser.
To do an automatic install of Beans, log in to your WordPress dashboard,
navigate to the Plugins menu and click Add New.
How to build customer loyalty with clear communication
The good thing about email marketing is that you have a lead, prospect or client who has asked to receive these emails. They have agreed to receive emails because they want to know what is happening and what products and services you have.
How to Improve Customers Loyalty with Gamification
A real treasure hunt based on digital clue has been created.The company opened new accounts, created ad hoc from the name “Catchachoo” on the main social networks (Foursquare, Facebook and Twitter). A staff member published surprised posts, spreading in this manner, clues through the web. An expensive pair of shoes was the prize, for who reached first the treasure.
Here’s a challenge for you: Think of a loyalty program concept for a telecommunications technology ( AT&T, Verizon, T-Mobile etc. ) company where consumers interact with the company only once per month when it’s time to pay the bill ( with AutoPay no interaction happens at all ).
How to Use Gamification to Increase Sales
You have undoubtedly heard the term gamification by now. In fact, you have probably participated in countless forms of gamification knowingly and unknowingly. Have you ever collected frequent flyer miles, participated in a casino’s loyalty program to get a free buffet dinner, or been tempted by Expedia’s “124 others are viewing this hotel right now” popup? Those are all examples of businesses using gamification to influence your purchase or participation decisions.
How to Encourage Customer Loyalty with Gamification
Rewards programs are a common way that companies use gamification to build customer loyalty. These reward programs can be as easy as getting every 10th sandwich for free at a Subway. Customers will often talk about their free product that they will be getting to friends or family which also makes this a marketing tool as well. Another simple way that companies incorporate gamification is through sudden rewards or lotteries. Generally to enter one of these contests, something generally has to be bought or the contest is to be entered online. Reward programs not only build customer loyalty but also have customers thinking positively about the brand because they feel appreciated via the rewards program.
The Best Way to Build Engagement with Gamification
While they are one of the most global brands in the world, they have managed to personalize game experiences by targeting specific markets with campaigns that are valuable and practical to the way they live. Rather than creating generic global campaigns, they localize. Although the campaigns themselves are short-term, they have a visible long-term goal: increasing consumers’ personal experience with Coca-Cola.
How to Encourage Customer Loyalty with Gamification
Make sure the goal of your gamification strategy matches the objectives and purpose of your product(s). The best long-term results come when your gamified platform directly encourages customers to purchase your product. Although games are useful for establishing brand recognition, a game that doesn’t relate directly to your products/services might not create long-term customers. A fantastic example of this can be seen through airline rewards programs. These programs allow customers to earn points and build status which eventually can lead to earning free tickets and qualifying for upgrades. The goals of the game directly match the intent of the airline because they compel customers to purchase tickets. Even better, these programs are so compelling that many frequent travelers have unwavering brand allegiance and sometimes make unnecessary flights just to maintain their airline status. Who hasn’t met a traveler (or been that traveler) who will forego logic and sacrifice convenience to utilize existing rewards or build more points with their favorite airline?
How to Create a Loyalty Program for Your Website (And Why You Should)
This can help to connect your program with your brand, while also making its purpose clear. Whether you have a dedicated website for your loyalty program or a section of your current website devoted to it, having a custom domain for your loyalty brand makes it easier for your customers to learn how to participate. For example, the watch company Swatch has a “Swatch Club” loyalty program, and the domain www.swatch.club points to the section of their website that is all about the club. If you do require a separate domain and hosting for your loyalty program, you’ll also want to be sure and select a high-quality hosting plan.
Top Three Ways to Drive Customer Loyalty Through Gamification
Considering the importance of positive customer reviews, why not use gamification to encourage your loyal customers to give their valuable feedback? Teleflora employed a strategy to motivate customers to submit their reviews in exchange for loyalty points. Teleflora awarded points to customers for sharing reviews, answering product related questions, sharing on Facebook and other meaningful interactions on the website to increase engagement. Additional bonus points were awarded for first review of a product. This encouraged users to take out time of their busy schedule and write reviews for the brand. Teleflora leveraged these reviews online to build trust and credibility for the brand. With the help of this strategy, Teleflora was able to drive enhanced customer loyalty.
How eCommerce Gamification Skyrockets Customer Retention
Most people have aspects of reward seekers, because who doesn’t like to receive benefits? However, primarily reward-chasing gamers are the ones most likely to fill your inbox with Dropbox or Uber invitations, not because of the social recognition they get for the email but because of the free storage space or rides they may receive for inviting referrals.
CONCLUSIONAs consumer engagement and retention are key to building long term consumer loyalty, gamification is proving to be the innovative edge in an increasingly competitive environment, allowing marketers to increase their sales, acquire and retain customers. With the increase of new shopper technologies like Augmented Reality and Virtual Reality to create differentiated, personalized customer experiences, in the short-term we are likely to see a lot more gamification in marketing strategies.While gamification is a very effective tool, practitioners need to take care to use it in the correct context, and not overuse it. Simply adding game mechanics to your programs won’t automatically make them better. Without clear expectations and thoughtful application, gamification can mislead and frustrate customers, or even worse, drive unwanted behaviors.
Sending private messages to your customers is another way of building a personalized relationship with them. Using the Captain Up plugin you can do just that. You can discover who your most passionate and influential users are and send them private messages to their inbox. These messages will be visible only to them and to you.